ABSOLUTALLY! Advancing allyship for the LGBTQ+
An AI-powered interactive media experience, the ABSOLUTALLY walkway installation in Mumbai, aims to encourage allyship and inclusion for India’s queer community through multimedia and collaboration with popular Indian social media influencers. For the initiative, Absolut Glassware, an India-based subsidiary of Pernod Ricard India’s International Brands, has partnered with Inventech, a subsidiary of Laqshya Media Group.