A generalist approach towards diversity, equity, and inclusion (DEI) can make it an aimless and fruitless endeavor. Following a program devised by DEI specialists comprising clear objectives and expected results can turn it around for companies with business results.
A periodical questionnaire, random surveys, and some webinars— look like a practical and workable combination of DEI measures. These can be done by anyone in the organization. However, a dedicated DEI team or a DEI specialist who not just conducts surveys but also puts plans into action is the answer for companies looking at ways to turn around business.
Research has proven that focused DEI measures can lead to better business results. The 2022 Best Companies for Women in India, an annual gender analytics exercise by Avtar in association with Seramount, show a 77% rise in DEI rigor among the 100-Best and a 100% rise among the Top-10. The need for a structured DEI council cannot be emphasized more.
Here are four ways in which they have a direct bearing on the business outcomes of their activities around DEI:
They influence every aspect: DEI specialists don’t operate in silos or move in just one direction. From recruitment to marketing strategies and product development, they influence every aspect of the business. An important part of their function is to set clear, measurable goals for diversity, equity, inclusion, and retention.
Gain buy-in from all: We often say that DEI is everyone’s business. While the top leaders endorse and support it and the middle level of employees act towards it in their ways, there is a need for the lower rung to also pitch in with conviction and support. The DEI specialists ensure that everyone works in tandem towards DEI goals, guaranteeing its success.
Ensure inclusion: Diversity doesn’t automatically bring inclusion. While hiring across diverse groups conjures up a robust talent pool, DEI specialists bring them together to collaborate and bring their true selves to work. Studies show that inclusion leads to creativity and innovation that can contribute to business.
It is not tokenism: As mentioned earlier, tokenism or lip service can be an easier option for many, despite being keen on DEI. A dedicated DEI specialist shuts out the noise and pushes everyone to take meaningful steps toward it. They ensure the company demonstrates sincerity and puts in the effort to drive action and results.
