The release of Why We Work study by Avtar sponsored by EY GDS garnered wide media coverage across leading publications. The study has uncovered meaningful insights into why India works, bringing together the voices of men and women from different regions and generations, including Gen X, millennials, and Gen Z, and how motivations vary by gender, city tier, and age.
Article written by Dr.Saundarya Rajesh:
OPINION | What drives your workforce? Aligning the 3Rs for success. By Money Control. Read more here.
Media Reports:
Recognition at workplace strongest motivation factor for 92% professionals: Study. By Your Story. Read More here.
Recognition beats money as key motivator for 92% of professionals: report. By People Matters. Read more here.
The factors that keep a workforce engaged. By The Hindu. Read more here.
Why We Work: Insights from Avtar Group and EY GDS at MACC 2025. By APN News. Read more here.
