The rainbow container’s DEI journey

Maersk’s container painted with a rainbow pattern is on a month-long tour of India, in an attempt to celebrate diversity, equity, and inclusion (DEI).

According to news reports, the 40-feet truck painted in rainbow hues that arrived in Chennai at the Ennore Port in the last week of July will make its way to Bengaluru, Mumbai, and Pune, as part of its journey.

The container’s tour will end in August at APM Terminals Mumbai at Jawaharlal Nehru Port. As part of its tour, the rainbow container will make various stops at Maersk’s offices and through prominent spots in the cities to create awareness and celebrate diversity, equity and inclusion. It will also make a stop at the Maersk GSC’s Annual Leadership Conference.

Shalini Nataraj, Head of HR, Global Service Centre (GSC), Fleet and Strategic Brands, A.P. Moller – Maersk, said that the rainbow truck illustrated the organization’s commitment to DEI.

“Diversity, Equity, and Inclusion (DEI) is an integral part of our culture at Maersk. We are extremely proud to welcome the rainbow container in India and further emphasize our commitment towards being inclusive of one and all. This container is a reminder that we stand with everyone regardless of their race, gender, age, ethnicity, sexual orientation, religion, or disability. We celebrate everyone’s authentic self and make sure that they are welcome to come and work or partner with us,” news reports quoted Shalini as saying.

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