Grey London, a creative company, has called upon its clients to sign the charter on diversity, equity and inclusion, and representation in the organizations, expressing their commitment.
According to reports, the clients including the likes of Gillette, Carlsberg, and Coke have already been signing the charter in the form of agreements. The charter implies the commitment by the organizations to have diversity at every level and, in the process, transform advertising to have a positive impact on audiences across the globe.
Grey London says that this will be the first of a kind initiative by an agency and that it also represents how they put DEIR in the heart of everything they do.
“By incorporating the charter into our client contracts and agreements, we’re changing the way diversity is considered within the creative industries – and in turn, what representation looks like for the rest of the world,” The Drum quoted Laura Jordan Bambach, president, and chief creative officer at Grey London, as saying.
It “offers a framework that will not only help organizations structure their diversity, equity, and inclusion offerings, but tap into the macro trends around consumer demand for brands that are living up to their purpose,” Debbie Ellison, who is heading the operation, told the Drum.
