Signing up a partnership with the Indian Rugby Football Union, as the associate sponsor for Rugby 7s Women & Girls and the Rugby 7s Men & Boys teams, Capgemini will be involved in developing the sport across India.
A press release from the organization said that it was part of their diversity and inclusion efforts. While the organization is already a supporter of the sport at the global level, this is the first such initiative by Capgemini in India.
The press release quoted Ashwin Yardi, CEO of Capgemini in India, as saying, “At Capgemini the principles of diversity and inclusion are a source of creativity, innovation, and inspiration for us. To further strengthen our commitment, we are delighted to partner with IRFU on Rugby 7s as this marks a new chapter in our association with Rugby and our first entry into sports in India. At Capgemini we are a people business, and this association reflects our core brand values of team spirit and fun, coupled with our commitment to creating inclusive workplaces.”
The release also quoted Sarika Naik, Chief Marketing Officer and Chairperson of Diversity at Capgemini in India, who added that sports brought together people from different cities and had a connection with the younger audiences. “Sports bring people together through shared experiences and drive exceptional engagement particularly with the younger audiences. Most athletes in India come from tier 2 and tier 3 cities. Through this collaboration, we aim to give this sport a fillip and make it more mainstream,” the release quoted Sarika as saying.
