A population may be segmented based on age or experience with the intent of identifying attitudes and preferences that cohort members have in common due to their shared life events. This process of segmentation presents a classification of the subjects into generations distinct from each other. Most organizations in India currently employ men and women belonging to the different generations, especially knowledge industry companies. Therefore it is important that in the event of co-existence of multiple generations at the workplace, the underlying differences between them are leveraged for greater business benefits. Also it is important that detrimental outcomes if any due to conflict of perceptions are strategically averted.

Given a context where most diversity and inclusion studies in the Indian milieu have focused on gender and disability till date, this report presents the findings of an explorative study that attempts to unravel the generational diversity of the Indian workforce wherein each generation is characterized by values, attitudes, behavior and a culture of work unique to them. Know more.