Frequently Asked Questions

Answers to common questions from prospective investors.

1. Why is now the right time to list the company?

A company lists its shares on a stock exchange primarily to raise capital for expansion, pay off debt, and provide liquidity to early investors. A public listing also enhances brand visibility, credibility, and stakeholder trust, while establishing a transparent, market-driven valuation. As Avtar has fulfilled the eligibility criteria for listing on the SME platform, we believe this is the right time to list the company.

2. Why is your team uniquely capable of executing the plan?

Our business has been built and led by an experienced leadership team and a core group of professionals who have worked with the Company for the past two decades. They have been instrumental in expanding our reach and social impact and possess significant expertise in workforce strategy, outreach and recruitment, maturity assessment, data mapping, talent advisory, diversity and inclusion, research, and consulting. This experience provides valuable institutional knowledge, continuity, strong client relationships, and a well-established service approach.

3. What are the mission and vision of the company?

Vision: To be a global leader in workplace culture and inclusion solutions, helping organizations attain sustainable business success through the power of people.

Mission:

  • Transform 1,00,000 workplaces across India by 2027, enabling organizations to create high-performing, people-centric cultures.
  • Facilitate employment opportunities for 5,00,000 women across metros and Tier I, Tier II, and Tier III cities, strengthening workforce participation and economic progress.
  • Influence 50,000 educational institutions to nurture future-ready talent equipped to build progressive, inclusive workplaces.
4. Which competitor is doing the best job, and how?

Great Place to Work and Mercer have built similar verticals through research-backed advisory services, benchmarking indices, certifications, and thought leadership. Similarities include strong proprietary research and data, globally recognized certification frameworks, deep engagement with CXOs and HR leaders, and consistent publication of reports and insights that influence workplace policies.

Avtar's competitive advantage lies in its India-focused expertise, integrated ecosystem approach spanning companies, cities, and educational institutions, and 25 years of pioneering work in workplace inclusion.

5. Who are your customers and clients?
  • Large enterprises and multinational corporations.
  • Mid-sized organizations building inclusive workplaces.
  • Educational institutions and universities.
  • HR leaders, DEI practitioners, ERG leaders, and business leaders.
  • Individuals seeking career advancement, enablement, and return-to-career opportunities.
6. Who exactly is your ideal customer?

Our ideal customer is an organization with 1,000 or more employees that is committed to building an inclusive, future-ready workplace. This includes organizations with active DEI, ESG, talent, or employer-branding agendas; CHROs, Diversity Leaders, Talent Acquisition Heads, Learning and Development Heads, and Business Leaders seeking measurable inclusion outcomes; and institutions looking to improve employability, diversity, and workforce readiness.

7. How are you marketing your products, and what promotional activities support sales?

Our marketing strategy positions Avtar as a thought leader and solutions partner through both above-the-line (ATL) and below-the-line (BTL) strategies.

ATL activities:

  • Articles, newsletters, blogs, and social media.
  • PR and media visibility.
  • Employer-branding campaigns.

BTL activities:

  • Industry conferences and flagship events.
  • Research reports and benchmarking studies.
  • Webinars, roundtables, and CXO forums.
  • Strategic partnerships with corporations, industry bodies, and academic institutions.
  • Direct sales outreach and account-based marketing.
  • Client success stories and case studies.

Engagement across customer touchpoints helps Avtar understand market needs and continually improve its sales approach.

8. What do you expect from an investor besides money?

Beyond capital, Avtar values investors who act as strategic partners and trusted advisors. Their market perspective and insights into industry trends, emerging opportunities, and macroeconomic shifts can help shape business strategy and accelerate sustainable growth.

Avtar believes in transparency, accountability, and open communication. We seek investors who understand that growth is seldom linear and who maintain a constructive, long-term view during periods of uncertainty. The strongest investor relationships are built on mutual trust, a shared vision, and a collective commitment to navigating opportunities and setbacks together.

9. How have you developed a brand identity?

Avtar Career Creators Limited has built its brand identity through:

  • More than two decades of pioneering work in workplace inclusion.
  • Credible research and data-driven insights.
  • Signature properties such as inclusion indices, certifications, and conferences.
  • Consistent advocacy for gender equity and broader inclusion.
  • Strong founder-led thought leadership.
  • A trusted ecosystem connecting employers, professionals, cities, and educational institutions.

Today, the Avtar brand stands for inclusion, employability, workplace transformation, and sustainable talent practices.

10. Why was the business started as a for-profit social enterprise?

In the mid-1990s, Founder and Managing Director Dr. Saundarya Rajesh took a career break and discovered how difficult it was for women to return to the workplace. Flexible working was largely unheard of, and career breaks carried significant stigma. Recognizing that breaks in women's careers were often a natural outcome of how their lives and responsibilities were structured, she founded Avtar Career Creators on 3 December 2000.

From its inception, Avtar's mission has been to build more inclusive workplaces, enhance opportunities for underrepresented talent, and help organizations leverage diversity as a business advantage. The social-enterprise model created a self-sustaining organization capable of delivering long-term impact at scale. It reflects Avtar's conviction that meaningful social progress and sustainable business growth can reinforce one another.

11. Why were employees chosen as shareholders or members?

Many of our employees have worked with Avtar since its inception. In recognition of their long-standing relationship and contribution to Avtar, they were made members of the Company.

12. Has a competitor SWOT analysis been conducted?

Yes. Competitor SWOT analysis is conducted periodically to understand market positioning and identify opportunities.

Competitor strengthsCompetitor weaknesses
Strong global credibility and enterprise relationships.Often perceived as expensive and consulting-heavy.
Global thought leadership and brand recognition.Limited India-specific cultural insights.
Extensive C-suite access due to global presence.Lower emotional connection with women's talent ecosystems.
Competitor opportunitiesCompetitor threats
Growing demand for measurable workplace culture and inclusion outcomes.Increasing scrutiny of DEI ROI and business impact.
Convergence of ESG, culture, and leadership transformation.Specialized players such as Avtar owning niche categories.
Expansion into emerging markets such as India and the GCC.Clients preferring integrated partners instead of multiple vendors.
13. Will the company pay dividends every year?

Avtar currently does not have a policy of guaranteeing annual dividends. Dividend decisions are made after considering profitability, cash requirements, growth opportunities, and long-term shareholder value.

14. How are financial risks mitigated?

Financial risks are mitigated through disciplined cost management, revenue diversification, and strategic business-growth initiatives. The Company regularly undertakes cost-benefit analyses to evaluate investments, optimize resource allocation, and improve operational efficiency. Continuous financial monitoring, prudent budgeting, and proactive planning help strengthen resilience and support sustainable profitability.

15. How does the company manage economic, political, and industrial-policy risks?

Shifts in the social, economic, and political landscape can affect client spending and organizational priorities. Avtar mitigates these risks by:

  • Serving clients across multiple industries to reduce sector dependence.
  • Building long-term client relationships rather than relying on one-time engagements.
  • Diversifying revenue across consulting, research, certification, conferences, assessments, and career services.
  • Aligning offerings with emerging priorities such as ESG, AI readiness, the future of work, and talent transformation.
  • Maintaining operational agility and cost discipline.
  • Monitoring policy and regulatory developments and adapting programs proactively.

Although industrial and economic policies may affect corporate budgets, the growing focus on talent, inclusion, and workforce sustainability continues to create demand for Avtar's services.

16. How do you approach new clients?

Our client-acquisition strategy follows a consultative approach:

  • Market research: Identify organizations aligned with our target segments.
  • Relationship building: Engage CHROs, DEI leaders, Talent Heads, and business leaders through events, webinars, and networking platforms.
  • Thought leadership: Share research, insights, and industry trends to establish credibility.
  • Needs assessment: Understand the client's business challenges and inclusion priorities.
  • Customized solutions: Propose tailored interventions, certifications, consulting, or talent solutions.
  • Pilot engagements: Begin with focused initiatives where appropriate.
  • Long-term partnership: Expand engagement through measurable outcomes and continuous value creation.
17. How is revenue from operations expected to grow?

The Company anticipates sustained revenue growth supported by capacity expansion, new customer acquisition, product diversification, and continued focus on operational excellence. From FY 2026–27, the Company expects performance to improve from a loss of 34.5% to a profit of 58.2%, with a further increase to 71.5% in FY 2027–28.

18. Please elaborate on the expected growth in company profits.

The Company remains focused on enhancing shareholder value through sustainable profit growth. Revenue expansion, cost optimization, productivity improvements, and operational excellence are expected to support profitability. Profit margins are projected to grow from 5.2% in FY 2026–27 to 8.4% in FY 2027–28 and 11.7% in FY 2028–29.

19. How can EPS improve in subsequent years?

The Company plans to strategically grow net income while prudently managing outstanding shares, as depicted in the projections disclosed in the Prospectus. EPS growth will be pursued by scaling core operations, optimizing the capital structure—including reducing high-cost debt—executing strategic share buybacks where appropriate, and avoiding excessive equity dilution.

20. What could be the annual dividend payout ratio from EPS?

As a growth-oriented enterprise, Avtar aims to balance rewarding shareholders through dividends with reinvesting profits to support expansion, innovation, and long-term value creation. The dividend payout ratio may therefore vary according to the Company's performance and strategic investment requirements. Avtar currently does not have a fixed dividend payout ratio linked to annual Earnings Per Share (EPS).

21. How are non-fund items such as depreciation handled, and are they reinvested?

Non-fund items such as depreciation and amortization are accounting expenses that reduce reported profits without an actual cash outflow. These amounts therefore remain within the business as part of operating cash flow.

The related cash is not treated as a separate reinvestment pool. It forms part of the Company's overall cash resources and is allocated according to strategic priorities, which may include technology, product and service innovation, talent development, market expansion, infrastructure, and working-capital requirements. This approach supports growth, financial stability, and the ability to capitalize on emerging opportunities without excessive reliance on external financing.

Investors can therefore view non-fund charges such as depreciation as contributing to the Company's internal cash-generation capacity, supporting sustainable growth and prudent financial management.

22. Will the company consider a rights issue in the future?

Avtar currently has no immediate plans for a rights issue. However, as a growing organization, the Company continuously evaluates various funding options to support strategic objectives, expansion opportunities, and long-term value creation.

Any future decision regarding a rights issue would be based on the Company's capital requirements, growth opportunities, market conditions, and overall financial strategy.

23. Why is the face value of each share ₹2 instead of ₹10 or ₹100?

The face value of a share is primarily an accounting and legal denomination and does not, by itself, determine the intrinsic or market value of the Company. Whether the face value is ₹2, ₹10, or ₹100, the overall economic interest of shareholders remains unchanged.

The Company has adopted a ₹2 face-value structure to maintain flexibility and support its long-term growth and capital-management objectives while complying with applicable regulatory requirements.

24. Although statutory CSR provisions do not currently apply, will the company support CSR activities?

Although the Company is currently not required to undertake Corporate Social Responsibility activities under the applicable provisions of the Companies Act, its commitment to social impact is deeply embedded in its purpose and business philosophy.

As a social-impact-driven enterprise, Avtar has consistently worked to create equitable workplaces, advance inclusion, enable women's economic participation, and contribute to broader societal development through its core business activities. As the Company grows, it will continue to evaluate opportunities for community development, social advancement, and inclusive growth through business-led initiatives and voluntary social investment.

If and when statutory CSR provisions become applicable, the Company will comply fully with all regulatory requirements and may further expand its social-impact efforts. For Avtar, creating positive societal outcomes is an integral part of its long-term vision and purpose.

25. Is the company interested in investing in immovable property to increase its net worth?

Avtar's primary focus is to deploy capital in areas that directly support its core business strategy, growth objectives, and long-term shareholder value. As a knowledge- and services-driven enterprise, its investments are principally directed toward talent, technology, intellectual property, business expansion, and capability building.

Although investment in immovable property may be considered for operational requirements, strategic business needs, or prudent treasury management, the Company does not view real-estate acquisition as a primary means of enhancing net worth.

26. Is the company interested in joint ventures or acquisitions?

Avtar remains open to strategic joint ventures, partnerships, acquisitions, and other collaborative opportunities aligned with its long-term vision, business objectives, and value-creation goals.

Any such decision would be subject to comprehensive due diligence, Board approval, and careful assessment of the associated risks and opportunities. The Company's focus will remain on ensuring that any inorganic growth initiative complements its core strengths, preserves its values, and contributes meaningfully to long-term business growth and shareholder returns.

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