Recently, during an interview with Moustafa Hamwi for his show Passion Sundays, Moustafa asked me an important question: how valuable is it for a company to invest in helping employees find their own personal passions, not just business passions?
Have you ever heard the saying, “the quality of your life depends on the quality of the questions you ask?” I believe this one hundred percent... After all, it’s only when you ask the really big questions of yourself-
Most of us are familiar with the story of the new recruits being shown “heaven” before the day of joining and “Hell” once they have been on-boarded and joined the company as an employee. The story goes something like this:
Employer brand is a perception about organization brand for its employees and prospective employees. A Brand is significance of the values, the vision and to an extent reflects on the employee perception of the organization to the outside world.
Employer branding refers to the positioning of a company as a top-class employer. The main purpose of employer branding is to manage the perception as an employer - with the aim of attracting the right employees to the company.
I am an employee with 5 years of work experience. I have worked in the same organization since the start of my career and have not thought about a job change until recently. I am very happy in my current organization but am left wanting in terms of upskilling and challenges at everyday work.
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