A Quarterly Newsletter from AVTAR - April 2017
From the Editor's Desk
Dr. Saundarya Rajesh, Founder - President,
AVTAR Career Creators
Dear Powerchangers,
Several years ago, we used to live in a tree-lined modest locality of Madras (now Chennai) which was famous for its perennial rows of fruit carts.
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From the Associate Editor
By Mr. Anil V Babu, Head - Business Development, AVTAR Career Creators
We have already stepped into a critical time of the year: - Start of a New Financial Year, Summer Season, Appraisals, Bonus payments, New Targets, Job Changes, etc.
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Marshall Goldsmith's Column
Mission Control: Putting Our Purpose Above Our Goals
At the surface level, “purpose” and “goal” seem to be very similar. In fact, my thesaurus tells me they’re synonyms. It might appear that we can use them interchangeably.
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“Can Recruitment be a branding opportunity?”
By Dr. Deepak Deshpande, CHRO & SVP, Netmagic IT Services Pvt Ltd.
Companies must remember that those candidates they most want to recruit are also in demand and most sought after by other employers, particularly their competitors.
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Jack Canfield's Column
The #1 reason you can’t get what you want
I have spent my whole life studying, living, and teaching the common principles that successful people follow to achieve their goals and create the life of their dreams.
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“Can Recruitment be a branding opportunity?”
By Mr. Mahipal Nair, CHRO, South Asia/India, Nielsen

Recruitment is a broad term which includes attracting and hiring the best talent for an organisation. Branding refers to creating a unique identity by differentiating products or services.

 
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AVTAR Vignettes

This section highlights achievements, information and highlights within and about AVTAR and AVTARites. These snippets will give a sneak peek on what's happening in AVTAR.

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Dear Diary

I have a degree from a world renowned university, abroad. However, I am not able to get a job in my area of expertise. I have been trying to apply to all the leading companies in my city for a job. However, they don't seem to know the importance of this education or my university's credentials. I am concerned and working in a different sector currently. Kindly help.

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Letters to the editor

We are very proud and happy to receive mails from all our readers, congratulating us, wishing us and even goading us to better heights. Please do feel free to write to us. It is our privilege to hear from you. Please write to us at info@avtarcc.com

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AVTAR Career Creators
Chennai: No. 10, "Udyog Gruhaa", Raja Nagar, Neelangarai, Chennai - 600041, Phone : 044-42941100 / 1200,
Email: info@avtarcc.com, Website : www.avtarcc.com, www.avtariwin.com


We are also @ Bengaluru (blr@avtarcc.com), Coimbatore (cbe@avtarcc.com), Mumbai (mumbai@avtarcc.com)

Editor: Dr. Saundarya Rajesh
Associate Editor: Anil V Babu
Editorial Board: Karthik Ekambaram, Nisha Chandran, Anju Rakesh.

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